First production run, ready and on the way to Madrid!

We can finally see it… Cases and cases full of Broks toys that have passed a very strict quality assurance exam and all the toys security tests that EU requires.

We are sure that the toys design and quality will not disappoint your kids.

Now, we just need to wait their arrival to Madrid.

Primeras Cajas



The history behind Broks – Part I

Many people ask me how we started with Broks. To me it is always very interesting to learn the history behind ventures, so I will tell here how we started with the idea and design of Broks toys and who have collaborated to make this possible.

It all began with our concern to have smarter toys for our kids while having fun at the same time, something very important at this early stage of life. We started browsing in internet for christmas toys that were both original and smart to play with. We bought some very clever ones and tried and tested them.

One of them really caught my kids attention but we thought there were things we could add to improve it. Based on that toy we decided to rethink it to make it even more attractive and educative for children and look for ways to produce and bring it to Spain and rest of Europe! Piece of cake right?

Clearly not that easy… So it began some months of hard work selecting the best combinations and design of pieces and engineering the challenges to build you see in the different models. Our children played a key role here because we tested all designs with them and they inspired us with many ideas that could really resonate with kids that age.

The building challenges approach we introduced was essential for us because we wanted children to have model ideas that inspire and stimulate their interest to find ways to build it using the selected pieces. Designing and thinking all the challenges took us long time and many tests! Look at some designs that we finally did not use, at least in the first 3 models!

Prototipo catapulta Broks

Challenge: Broks catapult

Prototipo nave Broks

Challenge: Lunar spaceship

Prototipo Noria Broks

Challenge: Ferris Wheel

Set fotografía Broks

First Photography Set from Broks

Some challenges were not easy to solve, so we decided to include a step by step guide on how to build them with ONE possible solution. It was a tough but hilarious work! How we did? At home with a photography set, a powerful new digital camera, great wit and above all a lot of patience…,  we build each stage and took pictures for each step required to assemble the challenge. A homemade solution but as engineers we were very careful and precise with the details.

And of course, the solution we included in the guide book is only ONE possible solution! We are sure that your kids will find their own!

To be continued …


First Broks toys prototypes ready

The factory is about to start mass production of Broks! We are working with great care to ensure everything goes perfect.

First prototypes are just fantastic! Below you can see some of the images of the first boxes, instruction guide-books from challenges and the first Broks components.

We are eager to start producing your boxes!

Juguetes Broks Prototipo 4 Juguetes Broks Prototipo 2 Juguetes Broks Prototipo 3 Juguetes Broks Prototipo 1

Engranaje azul BroksComponente Broks

It is possible for kids to think while having fun playing

A few weeks ago, we were invited to write an article of Broks philosophy for the magazine Ideas Imprescindibles, a MediaPost Group initiative to spread ideas, thoughts and universal values to change minds. A real pleasure for us.

The full article can be accessed by clicking the attached document (pages 33-36 ). In the article we intended to transmit our vision and commitment to toys that are fun to play but also educate and make children think.

We are surrounded by games and toys that make children “passive consumers” rather than active creators. Broks is our small contribution to develop innovative problem-solving skills in children that will make tomorrow’s world a better place for everyone.

A special thanks to Materia Gris for this opportunity.

Divertirse y Pensar son compatibles Broks1

Divertirse y Pensar son compatibles Broks2


Divertirse y Pensar son compatibles Broks3